We’re going to get together on Zoom to introduce ourselves and talk about our goals!

Through personalized portfolio reviews, you will gain insights into refining your style, improving composition, and curating a portfolio that showcases your unique vision and talents.

Pricing is a crucial element in running a successful photography business, and in this program, Michelle will delve into effective pricing strategies that maximize your profitability while remaining competitive in the market. You will learn how to price your services appropriately, factor in costs, and communicate your value to clients.

Michelle will share her expertise on leveraging social media platforms to build your brand, attract ideal clients, and showcase your portfolio effectively. You will discover proven techniques to optimize your social media presence and create content that resonates with your target audience.

Michelle will guide you through the intricacies of SEO and website optimization. You will learn how to create a visually appealing and user-friendly website that ranks well in search engines, ensuring your business is easily discoverable by potential clients.

Efficient systems and workflows are the backbone of a successful wedding photography business. Michelle will share her insights on streamlining your processes, managing client inquiries, contracts, and post-production, allowing you to deliver a seamless experience and maintain a high level of client satisfaction.

Marketing is key to attracting and booking clients, and in this program, you will learn effective marketing strategies tailored to the wedding photography industry. From identifying your target market to developing compelling marketing campaigns, Michelle will empower you to market your services with confidence and success. Some of the topics include vendor relationships, preferred vendor lists and styled shoot planning.

Testimonials hold tremendous power in establishing trust and credibility with potential clients. Michelle will guide you on how to gather and leverage video testimonials effectively, harnessing their impact to attract new clients and reinforce your reputation.

Additionally, you will learn the art of creating same-day slideshows, a captivating way to showcase your work and leave a lasting impression on clients and guests during the wedding reception

You will learn how to plan and execute enticing engagement session giveaways that attract your ideal clients and generate buzz for your business. Michelle will share her expertise on crafting compelling giveaway campaigns, setting clear guidelines, and effectively marketing the giveaway to reach a wide audience.

This meeting is a pivotal moment where you will reflect on your progress, review your goals, and have the opportunity to ask any final questions.

As the program comes to a close, you will leave this final meeting equipped with a renewed sense of purpose, a clear understanding of your progress, and the knowledge necessary to continue your growth as a wedding photographer.